Companies offering their products to the general public. However, to gain maximum benefit market companies must choose what they want to serve.
A market consist of large indentifiable froup Within a market, with similar wants, purchasing power, geographical location, buying Attitudes, or buying habbits. Once the firm has Identified its market segment opportunities, is is ready to initiate market targeting. Here, marketers ecaluate EACH segment to determint how many and the which ones to target and enter.
Segmenting the market is the process of classifying certain categories bedasarkan. By segmenting your market you cans better match supply and demand. Segmenting based on geography, demographics, income level, psychographic, behavioral, user stats, levels of consumer, and customer loyalty status.
Targeting is the process of evaluating each segments attractiveness and selecting one or more characteristics to be served. In this process, companies considering whether to choose the mass segment, several segments, small segments, and segments are very small. Factors to consider in choosing a segment of the company's resources, variations in the company's products, product life cycle stage, market and strategy variations pesai.
After selecting a market segment, the next step should be done by the company is positioning. Positioning is how marketers influence customer's perceptions of a product on the service. The purpose of positioning that can be selected by the company, namely to strengthen and expand the company's current position, create a new position that has not been made by other companies, repositioned in the competition, and create exclusivity.
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